Taobao and Tmall (both part of the Alibaba Group) are two of China’s most popular online market places, not only for brands but also for counterfeiters. Both platforms have established an elaborate set of rules to counter infringements involving trademarks, copyrights, and patents (inventions, utility models, industrial designs).
On 1 January 2019, China enacted the PRC E-Commerce Law which is of interest to foreign brand owners who maintain an online storefront in China. This is the first comprehensive piece of legislation governing e-commerce within China, and brings significant changes. This legislation has a broad scope and encompasses multiple facets of e-commerce, such as […]
